We live in a data driven economy. What does this mean? This means that everything we do on the internet is tracked and leveraged by companies like Facebook, Google, and Amazon. Max Baptiste asks the big question: If these companies are making money off of our data, where is our cut? After all, it is our data and it is our value. How can we leverage our own data and make monetary gains from it? Baptiste offers insight into a few ways that are currently available: community building and engagement, affiliate marketing. He also details the possibilities of how it might look if these companies pivoted into monetization tools as opposed to mining and leveraging users data for their own monetary gain. If iTunes pays out 70% of monetary gains to developers and musicians, why doesn’t Facebook? The United States has deindustrialized and users now consume entertainment at a higher rate than ever, why not enable users and create jobs–a ton of jobs? In a data driven economy, what is your job?
For over seven years, Max Baptiste has focused on business development, gamification, and hybrid billing in the video game industry. This work has shaped his unique outlook on life, keeping him passionate about how humans engage with art, music, technology, payments, psychology, data, and marketing.